Product Innovation
The innovation is in BRF’s DNA and spreads through the development and production processes of all our products, from the ingredients, to the preparation process and even to the packaging. Year after year, we have maintained the allocation of resources for research and development in agricultural products and studies.
With this, the idea is to anticipate and direct consumer trends, improve our presence in the points of sale in strategic categories, and strengthen our brands.
The studies that we carry out contemplate several parts of our chain: for example, the agricultural ones are made to improve the genetics of our assets (plantations), to improve the feed conversion ratio (relation between weight gain and consumed ration) and to generate important gains in axes such as animal welfare.
In our laboratories and Innovation Centers, we also conduct constant studies on our products. Some of them allow us to achieve great achievements, as was the reduction of 30% of sodium in several products of the brand Sadia. The categories of ready meals, sausages, seasoned chicken, cooked sausage and Frescal sausage in Brazil already count with the decrease of this component.
OUR INNOVATIONS
Our brands, always attentive to the needs of the consumer, think of solutions that facilitate the day to day and innovate with each launch developed worldwide. In 2017 alone, there were 294 new products available to the consumer, 94 in Brazil, 72 in the Asia region, 21 in Europe, 45 in Africa, 20 in the Americas, 32 in the Southern Cone (Argentina, Bolivia, Chile, Paraguay and Uruguay) and 10 in the Middle East.
Since the company onset, pioneering and innovation have always been the slogans. Over the years, we’ve taken great strides to bring you the best options for the most important moments: your meals.
Perdigão is founded
A new company that appears in Videira, in the interior of Santa Catarina, begins its production with meat industrialized.
More practicality for your Christmas: Sadia seasoned turkey is born
The Sadia Seasoned Turkey was the biggest hit in the company’s history. The following year, it won a thermometer to facilitate the preparation of the Christmas dinner.
Perdigão launches a new concept of Christmas Poultry: The Chester line
The Chester line Pioneering product in processed products with low fat and more meat.
Sadia listens to its clientes
Sadia brand was the first industry to launch a direct customer service.
Sadia launches first category of ready meals in Brazil
To bring more convenience to the life of its consumers, Sadia pioneered the launch of ready-to-eat complete meal.
Sadia bets on healthy line
Sadia invests in the Sabor e Equilíbrio line with light products and sodium reduction.
Pizza at home
Perdigão launches frozen pizza.
A new option for your hunger
Sadia brand launches the Hot Pocket line, consisting of frozen sandwiches and pizzas.
Your meal in the right measure
Perdigão launches Meu Menu, the first line of ready-made dishes developed for single consumption.
Qualy brings more benefits to your daily diet
Qualy launches two products: Qualy QMix, a differential with addition of nutrients like Omega 3 and Selenium and Qualy Multigrãos, betting on the combination of six whole grains.
Practicality with its chef's touch
Jamie Oliver Line, with Ready to Cook Dishes, is launched by Sadia. With this innovation, BRF has joined a new segment of high potential.
Shelf Stable
Aimed especially at the African market, Perdix launches solutions “Shelf Stable”, line of products with high resistance and prolonged validity.
Innovation in packaging
BRF innovates and launches the pack revolution, flexible packaging that enables the product to be more protected, facilitating storage.