The region has gained relevance in the consolidation of a global strategy. With a diversified portfolio that prioritizes industrialized foods and categories such as cuts of cold cuts, empanadas, margarines and hamburgers, the region is made up of markets with high growth potential for BRF.
The regional strategy covers two axes: the Americas and the Southern Cone. In the first, which includes countries in Central America and the Caribbean region, the focus is to continue the expansion of new markets and strengthen the performance. Meanwhile, the Southern Cone has a good bet and good results – especially Argentina, which accounts for 55% of sales in the region.