Access and presence, more value in products and processes, connection with the final consumer and advances in the chain are focus of action in this region. It is an area of high complexity, both in cultural aspects and in levels of development and market maturity, covering more than 13 countries served, from Southeast Asia to East Asia.
Investments in the region are aimed at strengthening our presence in markets that represent the future of global food demand. This is the case of the Chinese market, which will account for 30% of global protein consumption growth by 2025. Among the main brands marketed in the region Sadia, Perdix e Sulina.